Saturday, October 19, 2019

On an individual basis critically analyse the CSR strategy of Disney Assignment

On an individual basis critically analyse the CSR strategy of Disney drawing upon Husted and Allens 7-step corporate social strategy framework - Assignment Example It will also help them to design the implementation plan of the strategy. Corporate social responsibility is the initiative taken by any organisation to assess various social and environmental issues and actively participating in the betterment of the society. 7 steps of well designed strategic plan have been introduced by Husted and Allen for the proper implementation of corporate social strategy (Husted and Allen, 2010). The 7 step framework of Husted and Allen has been used to design the implementation plan of corporate social strategy of Disney. The CSR of Disney includes activities such as healthy cleaning, recycling of waste materials, providing nutrition guidelines and online safety for kids (Hopkins, 2012). Women economic empowerment is a factor that can be considered by Disney to expand their existing range of CSR activity. Economic condition of women is miserable in various parts of African and Asian countries. The locations of Disney in those countries can help them to resolve this issue. Large companies like Wal-Mart and Coca-Cola are already involved in various operations to enhance the economical position of women in the society. Government of those countries are attracting more investment from top corporate towards the solution of unemployment and poverty (Lownes-Jackson and Guy, 2012). Disney can conduct training facility for the women under poverty level of these countries to enhance their working skills. Offering employment to these women can improve the economical status of these countries. Disney needs to analyse their available resources and the capabilities of the organisation before creating any plan. The major resources of any organisation are their financial resources and physical assets. Walt Disney holds a large number of consumer franchises that caters from soft toys selling to theme parks which are established in various parts of Africa and Asia. They have

No comments:

Post a Comment

Note: Only a member of this blog may post a comment.